About
Venerdi means "Friday".
The feeling of exhaling, simplifying,
and making space for what matters most.
Venerdi Soul was created from the belief that life's most meaningful moments deserve intention. Whether you're celebrating a milestone, navigating a transition, redefining your home, or bringing people together, we believe the experience should feel thoughtful, personal, and deeply connected to what matters most to you.
Inspired by the Italian concept of sprezzatura, the art of making the complex appear beautifully effortless, we bring clarity, creativity, and thoughtful execution to life's important moments.
In a world constantly telling us what we should want, this mother-daughter team invites you to reconnect with what you truly value. Through intentional spaces, meaningful experiences, and guided transitions, we help simplify the process so you can exhale, connect, and enjoy what matters most.
Melissa Friday
Founder & Lead Friday Planner/Designer
Melissa Friday has spent her career working closely with clients through some of life's most meaningful moments and transitions. Her unique background blends design expertise, project management, marketing leadership, and a deep understanding of the human experience to create thoughtful, personalized solutions.
Each project is approached with genuine care for both the work and the people behind it. From designing homes that support aging in place, to planning sensory-friendly events, to leading corporate initiatives that help teams navigate change, Melissa brings a calm, creative, and strategic perspective to every engagement.
Through both her professional experience and personal journey, Melissa has learned that beneath life's most overwhelming moments lies an opportunity for clarity, connection, and growth. She believes that with intention, thoughtful planning, and the right support, transitions can become meaningful turning points rather than sources of stress.
As the founder of Venerdi Soul, Melissa helps individuals, families, and organizations simplify the complex, embrace what comes next, and create spaces and experiences that make room for what matters most.
Simplify. Exhale. Enjoy.
Bayli Clack
Cofounder & Digital Media
Bayli Clack is the cofounder and content expert for Vernerdi Soul. A talented and visual storyteller, Bayli has experience with fundraising, budget management, and event planning that includes film industry events and production wrap parties, and personal celebrations of all levels. She understands how to bring a vision to life and make moments special down to the smallest detail.
A creative and business-minded approach, Bayli uses her project management skills to make the complex simple. She embodies the concepts of Vernerdi Soul, knowing that moments and people matter.
Through her experience, Bayli knows what is possible and how to think beyond what’s common to create something custom and new. Her immense imagination and thoughtful team approach help bring your concepts to life.